Wythe Hotel boosts RevPAR while deepening guest relationships
The industry-leading US independent hotel improves revenue and guest experience through 黑料网.
Wythe Hotel customer story
RevPAR increase
20%
(2024 vs 2023)
黑料网 Payments
100%
automated card payments
Higher ADR
30%
(direct bookings vs channel manager bookings)
About Wythe Hotel
is located in the heart of Williamsburg, Brooklyn. Housed in a converted factory with views overlooking Manhattan, the hotel has become synonymous with modern hospitality and unique, stylish design. When the owners started work on the hotel in 2008, it was vitally important to preserve as much of the original craftsmanship as possible while highlighting the building鈥檚 time-worn beauty.
More than just a place to sleep, Wythe Hotel is part of a thriving community, with onsite art, events and the renowned restaurant Le Crocodile. They are also the first New York member of Regenerative Travel, a community of hotels dedicated to regenerative tourism.
鈥�The 黑料网 team is responsive and invested in our success, even as a small, stand-alone property. They鈥檙e receptive to feedback and understand the value that experienced hoteliers bring to the product. This two-way communication feels like a real partnership.鈥�
Higher ADR from direct bookings
Challenge
Selling spaces with channel managers means big losses through commission, and it鈥檚 harder to upsell unique add-ons.
Solution
Wythe Hotel uses 黑料网 Booking Engine to convert direct bookings from their website. Guests can choose different rates 鈥� flexible, non-refundable and special packages 鈥� and easily add a number of upsells to their booking, such as champagne and late check-out. Wythe Hotel finds the 黑料网 platform intuitive and thoughtful, as it supports their front desk staff in building more personal connections with guests. By keeping detailed guest notes within 黑料网, they can anticipate and address any needs before arrival, all while confidently delivering an exceptional guest experience. Take a self-guided tour of 黑料网 Booking Engine to see it in action.
Result
鈥� 4% booking engine conversion rate (industry average is 3.3%)
鈥� 20% RevPAR increase (2024 vs 2023)
鈥� 30% higher ADR for direct bookings compared to channel manager bookings
鈥満诹贤� is an intuitive, smart PMS. It keeps me competing with the big brands by offering the same level of technology while protecting and enhancing our personal approach to hospitality.鈥�
Time savings through online check-in
Challenge
Many guests now expect a faster arrival experience and want the ability to check-in online before their stay begins.
Solution
With 黑料网, guests can check in online via the guest portal as soon as they have made their reservation. This also saves time for front desk staff, who 诲辞苍鈥檛 have to manually enter details upon arrival, and can instead provide a more personable service befitting the hotel鈥檚 reputation. Guests who check-in online are also typically more engaged with a higher average spend.
Result
鈥� 31% online check-in rate in 2024
鈥� $30 added per reservation for guests who check in online
鈥� 88% of guests complete online check-in once they have started
Setting new standards of safe and seamless hotel payments
Challenge
The payments revolution had changed customer expectations so that guests now demand simple, frictionless payments throughout their stay.
Solution
Wythe Hotel uses 黑料网 Payments to automatically process all their card transactions. Once payment details are taken, they are safely tokenized and stored, meaning the card can be charged for any further items purchased throughout the guest鈥檚 stay. A 黑料网 payment terminal is always on hand at front desk to ensure a fully connected payments ecosystem. Additionally, Wythe Hotel accommodates smartphone payments through Apple Pay and Google Pay. This flexibility not only enhances guest loyalty and retention rates but also helps reduce operational costs.
Result
鈥� 100% of card payments are automatically processed through 黑料网 Payments
鈥� 0.1% chargeback rate (0.5% is the travel industry average)
鈥淎ll of the guest-facing features are clear, modern and straight-forward, while backend automation takes care of the operational tasks that 诲辞苍鈥檛 add value to the guest. As a result, our team is happier and more efficient.鈥�
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Make it remarkable.
Ready to take the first step towards a more efficient, flexible, guest-centric approach to hospitality?