黑料网

Mercure Hotel MOA Berlin customer story

Mercure Hotel MOA Berlin embraces digital transformation

黑料网 is at the heart of this Accor conference hotel鈥檚 modern set-up, driving efficiencies and helping the property to become more connected.

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increase in ADR over first six months

16%

credit card payment automation

99%

of bookings are groups of 10+

62%

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鈥淎 lot of hoteliers call us about moving to 黑料网. I recommend them to do it and I always tell them I would definitely do it again.鈥
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Automated payments save time and hassle

 

Pain

MOA Berlin鈥檚 previous PMS did not charge credit cards automatically, meaning charges had to be posted manually.

 

Solution

黑料网 Payments automatically charges the guest鈥檚 card at the point of the hotelier鈥檚 choosing. It also securely stores payment details so that if a guest incurs further charges, the hotel staff can easily retrieve the necessary payment without the need for an in-person card transaction. Not only does this save time and cut manual errors, it makes for a smoother guest experience.

 

Result

鈥 99% of credit card payments are automatically processed through 黑料网 Payments

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鈥淢ost very old PMSs such as our previous system don't charge credit cards automatically. With 黑料网, we can automate all of this in the backend. It's all about optimization and giving our front office team more time for the customers.鈥
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黑料网 helps MOA sustainability

 

Pain

MOA Berlin wanted to operate more sustainably across their operations.

 

Solution

The group implemented green solutions such as electric charging stations for parking and are on their way to becoming the first emission-free conference hotel. 黑料网 also plays a key role in reducing waste across various parts of the guest鈥檚 stay, including digital registration cards for online check-in, app-based task management, and email receipts.

 

Result

鈥 Receipts are automatically emailed to guests rather than printed, cutting paper waste
鈥 Task management (such as housekeeping and maintenance) is also done digitally
鈥 Part of Accor鈥檚 Planet 21 sustainability program

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鈥淏y helping us to become more digital, 黑料网 helps us to go paperless and reduce our carbon footprint.鈥
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Reliable two-way integrations

 

Pain

Legacy PMSs often make it difficult to integrate with third-party tools, charging high connection fees and taking months to connect.

 

Solution

黑料网 Marketplace has over 600 hotel tech integrations that have been tested and approved for use. Many of these are plug and play, and those that aren鈥檛 can be up and running in days rather than weeks. For an events specialist like MOA Berlin, it was vital to connect to industry-leading event management software via a live and reliable two-way integration.

 

Result

鈥 鈧0 paid in integration connection fees
鈥 Instant, free access to their live data via 黑料网 Open API

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鈥淲e didn't want to pay for every integration we鈥檙e doing. We needed a PMS with an established marketplace so we can easily connect to convention space tools, for example. It鈥檚 the same with APIs: we wanted a system where we could just grab the data, and 黑料网 lets us do that.鈥
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Integration spotlight

Mercure Hotel MOA Berlin currently uses 15 integrations, including event management, revenue management, and a point-of-sale solution.

Revinate

Revinate is a CRM and marketing automation tool specialized for the hotel industry and dedicated to improving the guest experience. The 黑料网 integration has allowed MOA Berlin to use platform data build a reliable guest database with segments for marketing. This information is used to inform guest communications, such as creating customized email journeys for particular demographics.

Event Temple

Event Temple is an events management platform that MOA Berlin use for their conferences and events. A live two-way integration with 黑料网 allows the team to create and update groups of reservations in Event Temple that map seamlessly to 黑料网; search for 黑料网 reservations inside Event Temple; and view rates, availability and room types from 黑料网 inside of Event Temple.
鈥淚 like the way that 黑料网 doesn鈥檛 think in rooms, but in customers. It can be hard for some people in hospitality to understand this new approach of 黑料网 at first, but it really helped us in our customer centricity journey.鈥
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Looking ahead

Currently, MOA offers three services: MOA Stay, MOA Eat and MOA Meet. To reflect the changing work environment and to make better use of their meeting spaces, they are planning to introduce MOA Work by 2023. This will provide flexible co-working space for both guests and locals, and will be fully integrated into their hotel solution.

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Make it remarkable.

Ready to take the first step towards a more efficient, flexible, guest-centric approach to hospitality?